Have you ever been to a website and you just could not find your way around, which lead to complete frustration. This is the feeling that many visitors experience on too many websites. For many years it a website was considered “good” if it was flashy and extravagant; however, those days are gone. With the introduction of smart phones and tablets along with the busy schedules of many internet users there is one good rule to follow: KEEP IT SIMPLE.
Nothing is more frustrating to a website visitor than be inundated with content on a website. When planning your website focus on your goals. Are you looking to sell your products, drive someone to call you, get someone to email you or have people sign-up for something? You primary goal of you website should drive the design of your website. Providing just the content that people will need to make a decision will help keep this focus.
After you have wrote the text for your website and gathered all content materials you will want to go back over your content. When going back over the content you will want to remove anything you can that does not change the focus of you website. This will help keep the visitor engaged without the feeling of repetition or boredom.
The fast growing use of smart phones and tablets is another reason to focus on a simple website. When using a phone you the visitor will usually have a slower connection and less time to wait on the website to load. Also, most mobile users will be busy multitasking and will want to get the information that they need from your website and move on with their day. Therefore, you will want to make sure that this information is quickly accessible and not cluttered with other content. This should help drive people to your end goal.
When it comes to creating a clean, simple but catchy website DS Design Service is just the design firm that you are looking for. We will be happy to discuss your needs and help drive you in the direction that you need to achieve your dreams. Please contact us for more information on how we can be of service to you.
“Why do I need a website for my business?” I am asked this question all the time, mostly by small business owners, so I would like to take some time to address this question. Many small business owners with a brick and mortar location feel that they do not need a website as they are not selling a service online. However, this is a major misconception; every business small or large should have a website.
First, just because your business is not selling things online does not mean that it is not an option in the future. Many businesses have added some sort of online sales to supplement their services. Restaurants are now offering the ability to place orders for pick-up online, gyms are offering their membership services online, while other businesses offer the way to purchase goods or pay bills online. However, selling your products/services is not the only reason to have a website.
A website can also be used as a way to build the credibility of your business. When a potential customer is looking for a business to go to for their needs there is a good chance that they will be looking online for a business, whether it be on their computer or phone. When looking for these businesses they will often do a search on a search engine. Most of the search engines will put local listings in the results, along with the other websites. While your company may be listed as a local business on the yellow pages or other similar sites the potential viewer will notice that there is not a link to your business. This will usually lead to a loss of credibility as another business that has a website can be found and display their services/products. Also, imagine you are at an event and you meet someone that is interested in your services. You then briefly explain your services/products to them and hand them a business card. They then go home and cannot remember all of the services/products that you offer so they decide to look up your business online. Now since you do not have a website they cannot find your business anywhere, instead they find your competitors. Looking at your competitors sites they then find the services/products they need and since this competitor has taken the time to put up a website they feel more comfortable going with them.
Credibility is one of the major points to having a website created; however, there are many other benefits also. First, when someone is looking for information on your business outside of normal operating hours you can still have your information online. This can allow people to plan a time to come in and visit your business during your normal hours. You can also reduce your cost by having a website to answer frequently asked questions. This can help by reducing the amount of time you have to either spend answering these questions or paying an employee to answer the questions. You can also use the website to offer promotions and drive more business your way.
In the end your business can benefit in many ways by having a website. However, please keep in mind that if you plan on having a website, you will want to ensure that it is a quality website providing quality information. Having a website that is not enticing or appealing to your potential clients can end up doing more damage than good. You will want to ensure that you are working with a professional design company that can help bring your goals to reality. Please feel free to contact us with any questions you may have or to help with getting your website started.
DS Design Service is proud to announce that we have launched our new website.
This new website was created to match our newest style. DS Design Service has gone through a complete make over and have changed our strategy when it comes to the types of services we offer. While we still offer a many different services in all areas of computers we are now focusing more on providing clean, minimalistic company branding services. These services will include Website Design, Logo Design, Business Card Design and Letterhead Design.
Please keep us in mind for all of your branding needs along with any other online service requirements.